Submitted by Heather from the USA.
I was thinking it would be neat to come up with a concept that includes a play on words. The display will say “WATCH THIS” – which is meant to grab your attention – especially on a WATCH! Then a press of the button will display the time in an interesting way, which certainly is something to watch.
The words WATCH THIS are shown on the screen all the time. When a button is pressed, the time is displayed using arrows, dots, and lines. The arrows appear on the top, bottom, right, or left side of the screen, and are basically giving an indication of where you would look for the hour if you were looking at an analog watch. 5 dots above the letters in the word “WATCH” represent 10 minutes each. Below “THIS”, there is a line to represent 5 minutes, and 4 dots below the letters – each 1 minute.
This design is for someone who likes a watch that often becomes a conversation piece. Also, the person must be willing to adjust to this new way of telling time.
The words on the screen are telling you how awesome it will look when you tell the time. Then the arrows seem to be telling you to keep watching!